What Is Virtual Terminal Credit Card Processing?
Virtual terminal credit card processing refers to a secure online portal that allows merchants to process credit card transactions without a physical point-of-sale (POS) system or terminal. It’s accessible from any computer or mobile device with an internet connection.
Think of it like a virtual credit card machine that lets you charge credit cards and debit cards manually by entering the card information and transaction details directly into an online form.
Virtual terminals are ideal for merchants like small businesses, mobile professionals, pop-up shops, and home-based sellers who need a simple, low-cost way to accept card payments without extra hardware. They can also supplement an existing POS system with additional card processing capabilities.
Benefits of Using a Virtual Terminal for Credit Card Payments
Here are some of the top benefits to consider when using a virtual terminal:
1. Flexibility
Since it’s a cloud-based service, you can access your virtual terminal from any internet-connected device like a phone, tablet, or computer. You don’t need to buy or install equipment. This makes processing payments possible from anywhere at anytime.
2. Cost Savings
Avoid expensive credit card terminals and software subscriptions. Virtual terminals allow you to process payments through your existing devices with only a small transaction fee per sale. This is perfect for small businesses watching their bottom line.
3. Efficient Transactions
Process payments quickly by manually entering card data or emailing customers secure payment links to capture funds online. This saves time over traditional terminals.
4. Enhanced Reporting
Most virtual terminals provide user-friendly sales reports and analytics. Easily track top-selling items, view payment history, monitor business growth over time, and more with a few clicks.
5. Better Customer Experiences
Offer customers flexible online payment options via custom links and eliminate wait times related to traditional terminals. This delivers greater convenience.
With virtual credit card processing, small businesses can securely accept payments from anywhere while keeping costs low. The flexibility, efficiency, and robust reporting make it an essential tool for modern operations. Consider integrating a virtual terminal to streamline finances today.
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How to Set Up and Use a Virtual Terminal for Your Business
Here’s how to get started setting up and using a virtual terminal for your small business:
- Find a reputable virtual terminal provider. Top options include PayPal Here, Square Point of Sale, and Clover Go. Look for competitive transaction fees (typically 2.5%-3%) and added features like invoicing, inventory management, and reporting.
- Set up an account with your chosen provider. You’ll need to submit details about your business and link your merchant account (where funds will be deposited). The set-up process is usually quick and straightforward.
- Enable the virtual terminal within your account dashboard. This will generate a secure payments web page with a checkout form.
- Customize the checkout. Add your company branding, logo, and tailored product/service fields to match what you sell.
- Email customers the checkout link to collect payments, or embed it directly into your website.
- Process orders as they come in. Manually enter the purchase amount and credit card details submitted by your customer to run secure transactions.
- View order histories, run reports, export data, and manage payment settings from your online account dashboard.
Key benefits of utilizing a virtual terminal include the ability to email customers payment links for online orders, invoice clients securely, process transactions on-the-go with a mobile device, facilitate contactless commerce during the pandemic, and eliminate the need for a physical credit card terminal.
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Top Virtual Terminal Providers for Small Businesses
Here are a few top options for small businesses:
1. PayPal Here
PayPal Here is great for small businesses already using PayPal. It offers a free mobile card reader so you can accept credit cards anywhere. It has no monthly fees if you process over $1,000 per month.
2. Square
Known for its sleek hardware and easy-to-use interface, Square charges a flat rate without monthly fees. It also comes with useful sales tracking features. Square is a good choice if you want an all-in-one POS and payments system.
3. Clo
Clover offers versatile hardware options including a countertop POS system. It has advanced sales tracking and inventory management features. However, watch out for account fees.
4. Helcim
For ecommerce stores, Helcim offers top security, customization and excellent customer support. It charges monthly account fees but has no transaction fees, which can save money long-term.
Other options to consider are Stripe, Intuit QuickBooks Payments, and Fattmerchant. Do your research to find one that best suits your business needs and budget. Check user reviews and do trials first.
Whichever virtual terminal and hardware you choose, look for good security, transparent pricing, responsive support, and the features that will make running your business smoother.
The right provider can save you time so you can keep doing what you do best – serving your customers.
Virtual Terminal Credit Card Processing FAQs
Most users frequently asked questions and answers:
1. What exactly is a virtual terminal?
A virtual terminal is an online platform that allows you to manually enter credit card payments, similar to a physical credit card terminal. It’s web-based software connected to your payment processor.
2. What are some key features of a virtual terminal?
- Securely process one-time or recurring credit card transactions without the card being physically present.
- Manually input payment info rather than swiping a card.
- Accessible 24/7 through any web browser.
- Provides digital receipts to customer
- Integrates with accounting software
3. What types of businesses benefit from using a virtual terminal?
Many businesses find virtual terminals useful:
- Retail shops processing phone or online orders
- Service companies charging consultation fees
- Subscription businesses billing recurring payments
- Travel agencies collecting deposits
- Nonprofits accepting donations
4. What security measures protect customers’ payment information?
Reputable providers utilize security measures like:
- Encryption software to protect sensitive card data
- Compliance with industry data security standards
- Secure online portal accessed by password
This makes the virtual terminal safe for entering information.
5. Are there ways to use the terminal for more than just one-off transactions?
Yes! You can also set up:
- Recurring billing on a set schedule
- Invoices to request payment
- Payment links to insert into emails
- Pre-authorizations to verify and hold funds
This allows some automation of payments.
6. What should I look for when choosing a virtual terminal provider?
Important factors include:
- Pricing model (flat-rate transactions or monthly)
- Data security and compliance
- Features and integration options
- Customer support options
- Reputation & transparency
Compare a few top providers to find the best fit.